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Read MoreToday, partnership in the area of Microsoft Business Applications is much more than product knowledge. It's a constant movement in the ecosystem of programs, incentives, migration offers, workshops and changing priorities of Microsoft. It's easy to get lost in it. It's even easier to miss out on real growth opportunities.
This is exactly why the Promise BizApps Growth Lab was created.
This initiative is addressed exclusively to Microsoft partners operating in the area of Business Applications. Its foundation is a platform and community that help develop the BizApps practice, stay up to date with Microsoft programs, and actively participate in the Microsoft Business Applications ecosystem.
But this is not another "educational program".
Why was BizApps Growth Lab created?
BizApps Growth Lab was created as a response to the real needs of partners. Not only in terms of product knowledge, but above all in the area of business growth, awareness of available programs and preparation for new market opportunities.
The goal of this initiative is not "another portion of knowledge". The key assumption is different: to help partners grow their BizApps business in a way, predictably, and based on the current capabilities offered by Microsoft.
What is the focus of the Promise BizApps Growth Lab?
The initiative is designed around three main areas:
Three Main Focus Areas
Product Knowledge
developing product knowledge in the area of Microsoft Business Applications
Business Growth
supporting the business growth of partners
Program Awareness
Increase awareness of Microsoft programs, incentives, promotions, and key fiscal moments
At the same time, the BizApps Growth Lab helps partners better understand where and when real market opportunities arise – not just theoretical opportunities written in program documents.
What does BizApps Growth Lab offer you?
The BizApps Growth Lab brings together content, tools, and face-to-face interactions in a single initiative. Constant communication and education.
BizApps Growth Lab members receive regular access to:
Regular Access Benefits
Newsletters
Stay informed with regular updates
Webinars
Interactive learning sessions
Training
Comprehensive educational resources
Meetups
Social meetings and networking
Thanks to this, partners are up to date with what is actually happening in the world of Microsoft Business Applications – without having to filter dozens of sources on their own.
P2P mentoring and individual consultations
An important element of the initiative is peer-to-peer mentoring and the possibility of individual consultations.
This model supports the exchange of experiences between partners and allows us to talk about specific challenges: sales, design and business – and not just about theory.
Microsoft programs, incentives, and fiscal key moments
BizApps Growth Lab provides access to up-to-date information on:
- Microsoft incentive programs,
- promotions,
- key milestones of the fiscal year.
This allows partners to plan sales and marketing activities based on real Microsoft initiatives, rather than acting reactively.
A platform to navigate the Microsoft ecosystem
Participants in the initiative are given access to a platform that enables:
- tracking your own progress,
- better navigate the Microsoft ecosystem,
- organizing information about programs and available opportunities.
It's one place instead of scattered sources and illegible dependencies.
How do I join the Promise BizApps Growth Lab?
The joining process is simple and is based on a short affiliate form. In it, the partners share:
- your expectations,
- areas of specialization,
- business goals.
On this basis, the following are adjusted:
- training offers,
- information provided,
- opportunities to get involved in the BizApps Growth Lab community.
Thanks to this, the initiative remains tailored to the real needs of the partners, and not a universal "for all".
Effectively to the goal – how does BizApps Growth Lab support partners?
One of the pillars of the BizApps Growth Lab is to support partners in building and developing the Business Applications practice. This includes both Microsoft programs and specific market offerings, workshops, and new customer acquisition activities.
Cloud migrations as a real business opportunity
Cloud migrations are one of the key areas within Business Applications. The BizApps Growth Lab helps partners better understand why customers choose to migrate and how to address those needs.
The most common reasons:
Cloud Migration Drivers
Scaling Challenges
scaling challenges and rising costs of on-premises systems
Data Access
limited access to data and static business decisions
Remote Access
no remote access to data
Personalization
the need for personalization and maintaining functionality
Business Central online – thanks to its subscription model, working on real-time data, AI capabilities and a wide ecosystem of extensions in AppSource – responds to these challenges in an orderly and scalable way.
Microsoft Sales & Modernization Workshops
As part of the Microsoft Business Applications ecosystem, dedicated workshops are also available, m.in:
- ERP Envisioning Workshops – supporting the modernization of ERP systems on-premises,
- Business Central Immersion Briefings – 90-minute events for potential customers,
- Bridge to Cloud 3 Promo
The BizApps Growth Lab helps partners navigate these opportunities and use them effectively.
Marketing, Copilot, and scaling operations
The initiative also includes support in the area of marketing tools and the use of AI – including Copilots and agents – to scale business operations. Pitch decks and materials facilitating conversations with customers are also an element of support.
Acquiring new customers
The BizApps Growth Lab also includes offers to support new customer acquisition, helping partners better leverage available Microsoft programs and initiatives.
BizApps Growth Lab – more than a platform
It is an initiative focused on growth, conscious use of Microsoft capabilities and preparation of partners for the next stages of development of the BizApps practice.
Want to join?
Fill out the short affiliate form and tell us where you are today with BizApps and what you need for the next stage of development. Based on this, we will invite you to the BizApps Growth Lab and match the communication, content and engagement opportunities to your business goals. Contact us to get started.