As part of the strategic integration, APN Promise Hungary Kft acquired Kontron Partner Kft, a company specialising in the sale of Microsoft products and licensing services to enterprise and government customers in Hungary. This acquisition strengthens the Promise Group’s presence in Hungary and reinforces its focus on Microsoft products and services, combining the expertise of both organizations to further develop the local market and enhance partner and customer relationships within the Microsoft ecosystem. Kontron Group will continue its usual IT consulting and delivery activities, only the sale of Microsoft licenses has been removed from the Hungarian portfolio.
Promise Group is a leading technology distributor with more than 30 years of experience in the IT market and the largest Microsoft partner in its region. The company operates in 15 countries and generated revenues exceeding PLN 1 billion over the last twelve months. Promise Group supports hundreds of partners and thousands of end customers through a scalable distribution platform, strong compliance framework, and experienced expert teams. Its focus is on long-term relationships, operational reliability, and consistent partner and customer support.
of experience in the IT market
in its region
The company operates in 15 countries
Kontron AG (www.kontron.com) is a leading IoT technology company. For more than 20 years, Kontron has been supporting companies from a wide range of industries to achieve their business goals with intelligent solutions. From automated industrial operations, smarter and safer transport to advanced communications, connectivity, medical, and energy solutions, the company delivers technologies that add value for its customers.
For partners and customers, the acquisition ensures full continuity of cooperation, while opening the door to additional growth opportunities. All existing contracts, commercial conditions, and cooperation models remain unchanged.
Following the acquisition of Kontron Partner Kft.by APN Promise Hungary Kft, the Promise Group reaffirms its strong commitment to its partner ecosystem and to its Microsoft CSP partnership. The group continues to invest in partner enablement, pre-sales and post-sales support, training programs, and joint go-to-market initiatives.
Partners will continue to benefit from flexible financing options, transparent billing models, and robust operational support, ensuring predictable and secure cooperation. This strategic integration further strengthens the Promise Group’s partner commitment by adding scale, expertise, and resources, while preserving established ways of working and trusted relationships.
As part of the strategic integration, Kontron Partner Kft. now operates as part of APN Promise Hungary Kft, with a shared focus on long-term value creation built on trust, stability, and continuity. APN Promise Hungary Kft remains committed to serving and strengthening its partner ecosystem, while Kontron Partner Kft. continues to deliver reliable solutions for customers and the public sector.
Building on this foundation, both teams maintain their established ways of working and the same dependable approach that partners and customers expect. At the same time, capabilities and opportunities are gradually expanded through shared expertise and resources. This long-term direction is reflected in APN Promise Hungary Kft’s strong partner relationships and its continued focus on local execution in Hungary.
“As part of our CSP strategy, we have consistently focused on building long-term partnerships and operational stability,” said Bogdan Nitulescu, General Manager SEE at Promise Group. “Across our group, we work with over 750 partners, and this model has proven its value over many years. Combined with Kontron’s strong public-sector expertise, we are confident that the strategic cooperation will deliver long-term stability and value for customers cross all markets.”
From a local market perspective, the strategic cooperation further strengthens Promise’s presence and commitment in Hungary. Zoltan Sipos, Sales Manager, Promise Group Hungary:
“True growth comes from empowering our partners. By keeping them at the heart of our strategy, even as we expand our direct engagement with public-sector customers, we ensure trust, continuity, and shared success across the entire ecosystem.”
“This step is enables both parties to focus on their strenghts, and help each other to take full advantage of their potential” said Péter Szabó, Country Manager, Kontron Hungary Kft. “As one of the largest IT system integration companies in Hungary, we continue to serve our existing and new customers as a preferred Microsoft partner with more efficient resource utilization and more focused operations in the area of solutions based on the vendor’s products and services, as well as other traditional and future-oriented solutions.”
